Your Design Partner for Growth.
Bridge the gap between quick fixes and large agencies. We offer tailored design solutions that fit your unique needs, whether you're a startup or an established business.
Why Would You Choose Us For Your Design Needs?
We offer a range of services to help you build and grow your brand. From brand strategy to design and marketing, we have the expertise to support you every step of the way.
First Impressions Matter
How do you want to come across? Your visuals are the first thing your customers perceive, they will have an idea of your approach, value and whether your business is what they’re looking for just from a glance.
Amplify Your Message
How do you want to come across? Your visuals are the first thing your customers perceive, they will have an idea of your approach, value and whether your business is what they’re looking for just from a glance.
Build Credibility And Trust
How do you want to come across? Your visuals are the first thing your customers perceive, they will have an idea of your approach, value and whether your business is what they’re looking for just from a glance.
What Areas Do We Cover?
The Foundation:
Branding and Identity
The Platform:
Online Presence
The Message:
Marketing Collateral
The Tune Up:
Design Audits
About
For years I've played roles in design projects and marketing teams, and consistently saw the same issue: businesses struggle to turn their vision into a clear brief. You have a goal and a vision, but lack the support to achieve it, leading you frustrated, wasted time and results that don't match your vision.
My approach is different. With a background in Product Design, I focus on your entire journey, from your initial ideas to the final outcome and beyond. Together we'll skip the guesswork and create on an outcome that works for you. No packages, or flat-fees leading to outcomes you feel you need to accept because you've already paid: This is a tailor-made journey that ensures you get what you need.
Beyond project work, I know how much time seemingly simple design tasks can take away from your business, time that can be better spent on business development and other things that just... need to be done! So why waste your precious time? Let me handle that process and give you your time back.
"I gave her a very vague brief, but somehow she came up with something"
Ishita - Changextra
"Recently changed our menu, which we struggled immensley with, can't wait to get it to printing!"
Tej - Taste Of Himalayan
"I had an idea of what I wanted, but needed someone to bring my ideas to life, fantastic to work with."
Joanna - Codex
Get What You Need, Not What You’re Being Sold
To keep things simple and clear to you, we’ve narrowed down 3 core journeys that reflect your current situation, whether you’re at the very begining or whether you’ve already started and either looking for a new direction or need an extra pair of hands.
Setting Down Strong Roots
For new businesses or ventures, who want to take control of how they come across
What we do:
This is our collaborative deep dive. We'll spend time analysing the facts, opportunities, discussing visions, making market backed-decisions and most importantly, defining what you actually need before delivering
The Outcome:
You'll walk away feeling confident and empowered with your new design strategy and plan, and high-quality deliverables that capture your business essence and vision.
Typical Deliverables:
- Branding pack with instructions, guidance with best practices and recommendations
- Collateral materials such as: logo, colour palette, templated, digital assets
- Web design and development: custom or strategically using platforms for self management
Brand Refresh
For growing businesses who want to up their game, or feel they have outgrown their current look and are ready to level up
What we do:
We'll start with a "design diagnosis", evaluate your current situation, identifying problems and opportunities. Then we discuss your needs and visions on how to make your visuals, brand, and presence work harder, from there we come up with suitable, tailored solutions.
The Outcome:
You'll get an official "design diagnosis" highlighting key opportunities, tweaks and a clear path going forward on how to upscale your brand's vision.
Typical Deliverables:
- Go as far as you like, whether it's building up your visual assets using what you already have or a whole brand image refresh
- A refreshed or restructured website that connects you with your ideal clients
- Cohesive marketing collateral which sends a message
Your In-House Design Partner
For businesses who need consistent design support, without the strings
What we do:
We'll act as your dedicated design partner, providing regular, on demand support for all your needs. From creating new social media graphics to updating your website, designing a new brochure, or developing a presentation, ready to jump in and help.
The Outcome:
You'll have access to a skilled designer who understands your brand and goals without the overhead of an employee or an agency. This ensures your marketing efforts are consistent, your brand is always on point, and you can focus on running your business, knowing your design needs are covered.
Typical Deliverables:
- Access to design support on demand
- Content you need support on, including social media, marketing materials, website content and more
- Your time back!
The Foundation
Branding and Identity
- Can your customers make out your value, pricing and purpose before even reading what you have to offer?
- The more information and details we consider, the better the fit. That's why we focus on research and establishing a strategy before even doing anything visual related.
- We get it, you have a vision. That's why it's our job to support your decision and figure out how to connect the dots.
Communicate Without Words
More Than The Logo, Connect With Your Customer
You're In Control, We Give You Guidance
The Platform
Establising a Presence
- We're partners! Not an agency trying to upsell. We look at the bigger picture, the need, the necessity and the wants to evaluate the best course of action and uncover hidden opportunities.
- When used right, your socials can act as a professional presence, connecting with other businesses and clients without any charges.
- Be seen, be heard. There are many channels and methods to establish a presence, but do you know what type of content will help target your customers?
Budget Concerns? No Problem, There's Alternatives
Socials As A Tool, Not An Afterthought
Keeping On Top Of Things
The Message
Marketing and Social Collateral
- Everyone is trying to stand out, you want to get your point across to the right people for the best results.
- Maybe your current material looks too "DIY"ish and those Canva templates are hurting your credibility, or it takes too much of your time.
- Getting your message across isn't just a poster with words, it's a message with your value, who you want to attract and in what way you attract them.
Forget Standing Out, Get Your Point Across
Your Current Material Isn't Cutting It
Consistency. Consistency. Consistency
The Tune Up
Design Audits
- We'll dive deep into your existing brand, website, or marketing collateral to diagnose design issues, access your target market, giving you a clear outcome and action plan.
- Sometimes, you just need another pair of skilled eyes to evaluate what and why it isn't working, we'll give you a "design diagnosis" and guide you forward.
- Support your customers journey! Let us help them make sure they are making the correct decision and having the best experience when interacting with your business.
An Official Design Diagnosis
A Fresh Perspective
Optimise Your Customer's Experience
Our Recent Work
Taste Of Himalayan
Taste Of Himalayan, a restaurant specializing in Himalayan cuisine, wanted to enhance its brand presence and attract more customers. They needed a visual identity that reflected the authenticity and richness of their offerings while appealing to a broader audience. The challenge was to create a cohesive brand experience that communicated their unique value proposition and differentiated them from competitors.
AICV Screen
AiCV Screen, a contractor for the recruitment industry, had a powerful AI-driven product for screening CVs. However, their brand identity didn't reflect their technological sophistication. They needed to move away from a generic, DIY aesthetic to a premium, trustworthy brand that could confidently engage with corporate clients. The challenge was to build a visual identity and user experience that instilled confidence, clarified their complex service, and positioned them as an innovative leader in the recruitment technology space.
Codex
AiCV Screen, a contractor for the recruitment industry, had a powerful AI-driven product for screening CVs. However, their brand identity didn't reflect their technological sophistication. They needed to move away from a generic, DIY aesthetic to a premium, trustworthy brand that could confidently engage with corporate clients. The challenge was to build a visual identity and user experience that instilled confidence, clarified their complex service, and positioned them as an innovative leader in the recruitment technology space.
Our Process
We'd love to hear from you! Whether you have a question, want to discuss a project, or just want to say hello, feel free to reach out.
Frequently Asked Questions
We offer branding, web design, marketing, digital strategy, and user experience design services tailored to your business needs.
You can book a call with us or reach out via our contact details to discuss your project and goals.
We start with a discovery call, followed by strategy, design, and implementation phases, ensuring collaboration at every step.
Yes, we specialize in helping startups and small businesses establish and grow their brands effectively.
You can call us at +44 (0) 799 9942 166 or email contact@brandrootslab.com. Visit our Contact section for more details.
